About Us

Claritas is a data-driven marketing company. We leverage our unique data and proprietary identity graph, to help marketers find their best prospects, improve marketing execution and deliver superior ROI.

Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively. Turning them into loyal, paying customers more efficiently. That's the Claritas Advantage.

By continually investing in new technological capabilities, we’ve transformed our business to ensure our clients get ahead and stay ahead in this ever-evolving digital era.

Our unrivalled audience solutions let our clients know more about who each customer or prospect is, what they do, and what they believe in. Using 80% proprietary data, we offer the most robust understanding of the American consumer.

Powered by over 5 billion data points monthly, the transformative technology in the Claritas Identity Graph creates the highest-def portrait of current customers and new prospects including the devices and channels.

Using this in-depth intel, we help our clients create multichannel channel campaigns that reach
customers and prospects more personally, more seamlessly and more productively than ever before.

Our powerful analytic solutions and advanced segmentation and modeling capabilities provide clients with deep insight into multichannel campaign performance, attribution, and ways to further improve their marketing efforts.

A Passion for Data

Our data scientists have spent decades gathering data, analyzing data, and making data useful for marketers to use. Our researchers know the questions that need asking and ask them. Our sales professionals know what works, and perhaps more importantly, what doesn’t. to help our clients make the most effective use of all our tools. Combine this passion for data with the precision of our data, and we help all our clients achieve the results they’re looking for.

A Legacy of Success

For over 50 years, Claritas has been the leader in data-driven marketing. We have set the standard for the entire industry by offering over 2,500 syndicated audiences built from over 10,000 demographic and behavioral attributes. Our unique combination of experience, and the continual evolution of our technological capabilities have made us a trusted partner to over 1,200 companies. Many of these clients have been working with Claritas for over 20 years.

Claritas in the News and Press Releases

Claritas & Magid Partner To Provide Unparalleled Targeted Marketing Solutions To The Streaming Ecosystem

December 28, 2023

This first-of-its-kind collaboration represents a powerful synergy between Magid's data expertise and Claritas' market-leading solutions, providing clients with greater precision in messaging the right streaming audiences to drive positive business outcomes.


Claritas Appoints Rex Briggs as Its Chief AI Officer

December 5, 2023

Claritas announced the appointment of Rex Briggs as its Chief AI Officer. The appointment of Briggs, a recognized expert in AI, data and marketing analytics, underscores the company's commitment to fostering growth for its client base of top agencies, brands and publishers.


New Claritas Report Projects that Remaining Lifetime Spending for the Average Hispanic Household Will Reach Nearly $2.5 Million

October 4, 2023

The 2023 Hispanic Market Report offers marketers unique insight into the more than 67 million Hispanic individuals living in the U.S. today. The Hispanic population is now one of the fastest-growing consumer segments, accounting for nearly 60% of the overall U.S. population growth in the last 24 years.


Claritas Acquires ArtsAI, the Fastest Growing AI Company in the Ad Technology Sector

September 12, 2023

The acquisition, which will integrate ArtsAI’s patented, performance-enhancing technology into Claritas’ all-in-one marketing solution will accelerate client success by enhancing users’ ability to predictably drive highly personalized and profitable campaigns.


AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation

August 1, 2023

AnalyticsIQ and Claritas partner to offer PRIZM® Premier segmentation to clients from all verticals. Additional comprehensive people-based marketing data will also be available to help execute targeted and personalized marketing communications across channels.


Claritas and Affinity Solutions Partner to Power Brand ROI - Exactly How and Where Consumers Spend their Money

January 24, 2023

Claritas and Affinity Solutions have partnered to provide a seamless solution that enables marketers to use credit and debit card transaction data to reach consumers based on purchase history and to accurately measure the sales outcomes of their multichannel marketing campaigns.


New Claritas Report Reveals that the U.S. Hispanic Population Grew 89% Since 2000 – and Will Exceed 74 Million Consumers by 2028

September 15, 2022

In celebration of Hispanic Heritage Month, Claritas unveils The 2022 Hispanic Market Report. The new report offers marketers unique insight into how to appeal to multicultural American consumers and in particular the Hispanic population, the nation’s fastest-growing multicultural subset.


Claritas Transforms Multi-touch Measurement with the Release of its Attribution 3.0 Solution

August 23, 2022

Claritas® unveiled Version 3.0 of its Attribution solution, which supports algorithmic multi-touch attribution – an innovative method of tracking consumer engagement that delivers unprecedented precision when measuring multichannel marketing campaigns.


Onovative Partners with Claritas to Integrate P$YCLE® Premier Segmentation Data into the Core iQ Platform Designed for Financial Marketers

July 18, 2022

The integration of Claritas P$YCLE® Premier into Core iQ will enable financial marketers to build audiences and develop marketing strategies based on lifecycle stages, targeted financial behaviors and product propensities.


Claritas Projects Hispanic Consumers Will Account for 67% of Total U.S. Population Growth in the Next Five Years

September 20, 2021

Claritas unveils 2021 Hispanic Market Report which offers marketers unique insights into how to appeal to Hispanic American consumers, the nation's fastest-growing multicultural subset.


Claritas Consumer Data Now Available on Narrative’s Data Streaming Platform

July 8, 2021

Claritas and Narrative announce a new partnership that helps marketers gain quick and easy access to Claritas’ privacy safe consumer data, saving time and money while eliminating data transaction inefficiencies and risk.


Centriply + Claritas, now enabling data-driven linear TV ad campaigns at the household level

June 2, 2021

Claritas and Centriply announce a new collaboration to help brands maximize their linear TV campaigns by combining predictive audience data with the scale of the linear TV medium at the household, local or national level.


New Claritas Report Gives Marketing Industry Valuable Insight into the U.S. Black Multicultural Consumer

March 30, 2021

This report provides key data on shopping habits, the type of financial and telecom services U.S. Black consumers buy and which social media channels they prefer.


Total Annual Spending by U.S. Hispanic Households To Reach $978 Billion in 2020 – Higher Than Any Other Minority Consumer Group

September 17, 2020

New Claritas report gives companies key insight into the growth, purchasing behaviors and technology habits of the highly diverse U.S. Hispanic market.


Claritas Analyzes 834 Million Podcast Impressions and Finds that Podcast Lift Rates are up to 30X Higher than Other Channels

September 9, 2020

New report uses Claritas lift analytics tools to calculate conversions from podcast campaigns spanning 36 months and multiple industries including consumer goods, telecommunications, automotive, insurance and retail.


Claritas and E Source Join Forces to Help Energy and Water Companies Create More-Powerful Marketing Campaigns Through Superior Customer Data

June 11, 2020

Claritas and E Source team up to help energy and water utilities enhance traditional program designs and create powerful, data-driven targeted marketing campaigns.


Claritas Supports White House COVID-19 Relief Efforts Using Data-Driven Intelligence

APRIL 20, 2020

Claritas data is assisting in the development of predictive models to identify the most vulnerable in society to aid in proactive strategy and communications planning.


New Study Finds that Podcast Advertising Campaigns Resulted in an Average 10 Times Lift Relative to Print, Digital and TV

FEBRUARY 17, 2020

The study from Claritas and Market Enginuity reveals how podcast advertisers can better understand ROI through attribution.


Entercom Partners with Claritas to Launch Marketing Campaign Measurement for Podcasts & Digital Audio

JANUARY 23, 2020

This collaboration will enable advertisers to measure attribution and accurately determine the portions of their campaigns that contributed to a purchase, store visit or app download.


New Podcast Listener Report Released

OCTOBER 16, 2019

With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening. Claritas, PRX and Market Enginuity provide new insight into the podcast listener in this new report.


Claritas Unveils New Conversion Tracker that Helps Marketers to Measure Campaign Results With More Precision

JULY 18, 2019

Powerful turnkey analytics tool uses control group methodology to isolate and measure conversion rates produced by specific marketing channels, messages or partners.


Hispanic-owned Businesses: An Untapped Market That’s Growing at Twice the Rate of Other U.S. Firms

JUNE 26, 2019

Hispanic Americans run about 1 out of every 7 businesses today; Claritas provides insight into this expanding business segment in its new report.


Claritas Unveils Next-Generation Consumer Segmentation Tools for the Financial Services Industry: P$YCLE® Premier

MARCH 5, 2019

New P$YCLE Premier provides marketers with unprecedented levels of precision and predictive capabilities to support highly targeted marketing campaigns.






CEO/Founder, NCS
President, Nielsen Consumer Panel Services
President, Nielsen Buzzmetrics
CEO, Intelliseek
Founder, PlanetFeedback
Executive, Procter & Gamble

With a background that includes the world’s top consumer product maker, leading marketing intelligence agencies and his own technology start-ups, Mike is a proven and sought after CEO, adept in running established and early-stage businesses.



Chief Strategy Officer

COO and Co-Founder, NCS
SVP Business Development, Nielsen Buzzmetrics & Nielsen
Co-Founder/Multiple Management Roles, Intelliseek

Karthik brings an unsurpassed cross-functional expertise to Claritas, having developed and managed teams across a wide variety of organizations. His ability to bring new innovations to market stems from his experience as a founder and executive in business development, Product Strategy, Analytics and Tech roles.




Co-Founder and Chief Revenue Officer, Nielsen Catalina Solutions
EVP Client Services at Buzzmetrics, leading successful acquisition by Nielsen
SVP of Sales at Intelliseek, leading turnaround, merger with Buzzmetrics

An inspiring senior executive leader and former naval officer (Commander USNR), Jay carries an extensive track record of success in adtech and entrepreneurial sectors spanning Procter & Gamble, ConAgra, BuzzMetrics, The Nielsen Company, and Nielsen Catalina Solutions. Jay’s core strengths include General Management, P&L Management, Product Innovation, Sales Leadership, and Talent Development.




Chief Financial Officer, TradeGlobal
VP of Finance, Luxottica NA Optical
VP of Finance, Lenscrafters
AVP of Finance, Pearl Vision

A strategic, finance executive with a diverse financial background, Jim has a proven track record of partnering with leadership to achieve an organization’s objectives. His expert knowledge of accounting, finance mergers and acquisitions, brand management, and ability to streamline processes are instrumental for business growth.




Co-founder, SVP Product & Strategy, NCS Director, Analytics – YAHOO!
Consumer Direct & SalesEffect, Nielsen

Described as a product guy that sells stuff, Chase is an interdisciplinary executive with a keen ability to connect technology with commercial strategy. Chase brings a unique perspective leveraging an accelerated rotation through leadership positions in Business Development, Product Strategy, Analytics, Technology and Sales Engineering.

Partner with us

Our partners represent some of the largest, well-known brands in the industry. These partnerships provide access to industry-leading data, technology and solutions to help drive growth. Contact us to learn more about how to become a strategic partner.


Join our team

We’re building a culture at Claritas where innovative, entrepreneurial-driven people can thrive. If you’re ready to join a fun, fast-paced company that’s changing the industry landscape, check out our careers page.