Case Studies

Whether it’s trying to identify the best audiences, create strategic and personalized multi-channel marketing campaigns, or measure and improve marketing effectiveness, Claritas offers the comprehensive data and advanced technological capabilities that companies need to get ahead and stay ahead of their most ambitious goals.

Results matter. Discover how Claritas has helped our clients define their best prospects, hone their marketing, and achieve superior ROI. What we’ve done for them, we’re ready to do for you.

Omaha Steaks

Claritas AI Broadcast Attribution provides a comprehensive view of radio, satellite and TV campaign impact.

Major League Baseball (MLB)

MLB partnered with Claritas to develop and implement the campaign using Claritas’ suite of AI Optimization solutions. The MLB campaign, which ran from April 25 to May 31, showed varied results across different teams.

Allergy Health Company

Claritas' AI creates personalized audio content tailored to listeners, making marketing more relevant and enhancing customer experiences.

Suncoast Credit Union

After teaming up with Claritas on a segmentation analysis, Suncoast Credit Union was able to realize a 1,000x+ return on ad spend from a six month multichannel campaign, executed by Claritas.

Shell Oil and Gas

With AI Creative Optimization, Shell was able to optimize media targeting and creative to drive higher installs/registrations. Shell also saw an increase in the quality of the ad creative that contributed to higher Customer Life-Time Value (CLTV).

Generative AI Case Study

Progressive reached out to Claritas to see if our Generative AI (GenAI) algorithms and models could learn patterns from their existing data and then generate new combinations that would better drive a lift in campaign performance.

MoneyGram

MoneyGram leveraged Claritas solutions to understand the nuances of customers from hundreds of different cultures, mapped and projected with a hyper-local degree of intelligence.

Good Karma Brands | ESPN Digital

When one of their sports retail clients was launching a new product line, Good Karma Brands| ESPN Digital challenged Claritas to help them measure how well their client’s campaigns were driving incremental traffic and purchases.

Star One Credit Union

Claritas segmentation data and campaign execution services help Star One Credit Union attribute, in two months, over $10 million in deposits from 1,200+ accounts gained.

Fort Worth Symphony Orchestra

Using Claritas PRIZM® Premier, the Fort Worth Symphony Orchestra sought to gain a deeper understanding of precisely who their current patrons were.

Omni Hotels & Resorts

Claritas helped Omni Hotels & Resorts determine who their best customers were and execute a multichannel marketing campaign to drive new guests to book stays.

Origin & Orangetheory Fitness

Origin leveraged Claritas' robust attribution solutions to prove the impact on website traffic for Orangetheory Fitness.

General Motors

General Motors (GM) leveraged Claritas’ AI Creative Optimization to enhance content relevance and optimize engagement for Chevrolet.

Kroger Grocery

Using Claritas' AI Creative Optimization allowed Kroger to effectively get the right messages to the right people for their awareness campaign.

Ad Council

Ad Council uses Claritas AI Creative Optimization to educate on COVID-19 vaccinations.

Large Auto Manufacturer

One of the industry’s largest automotive manufacturers worked with Claritas to drive more efficient engagement with their website and shopping tools.

Clearwater Credit Union

Clearwater Credit Union Increases CD Balances By 40% In 4 Months with the help of a Claritas custom analysis and P$YCLE Premier segmentation.

Point Broadband

Point Broadband wanted to understand who their best potential customers were and how to reach them via multichannel campaigns.

ImOn Communications

ImOn Communications wanted to expand service areas and product offerings through targeted email campaigns. With Claritas’ help they far exceeded expectations.

Cycling Non-Profit

Cycling non-profit leverages Claritas PRIZM® Premier to increase participation and exceed fundraising goals.

Origin & Large Digital Financial Institution

Large digital financial institution, in partnership with Origin, leverages Claritas' attribution solutions to measure the impact of unique creative ad formats and overall CTV campaign performance.

Hurtigruten Expeditions

Hurtigruten Expeditions was well-known internationally but not as much within the United States. They wanted to know who their best customers were, in order to market to similar prospects within the U.S. They exceeded their goals!

Stack.d Media

Stack.d Media partners with Claritas to help their clients execute full-spectrum marketing campaigns and for one healthcare client, that led to a 94% return on ad spend (ROAS).

National Home Furnishings Retailer

Podcast advertising proven to be extremely effective for driving lift in multiple KPI's for a leading national home furnishings retailer.

Coopera Consulting

Coopera Consulting leverages a combination of custom services and our self-serve platforms to analyze credit unions' member lists to help them more effectively reach multicultural households.

Multinational Global Conglomerate

A proprietary predictive analytics process for a multinational global conglomerate’s industrial paint and specialty vehicles businesses helps identify millions of dollars of untapped revenue.

O Bee Credit Union

O Bee Credit Union combines their unique "pub style banking" with Claritas data to gain the competitive edge needed to increase the success of their multichannel campaigns.

Global Skincare Brand

Learn how one of the worlds largest skincare manufacturers measured the direct impact that podcast and digital audio advertising had on driving in-store sales.

Major Government Entity

Through our work with the COVID Alliance, Claritas was introduced to a major government entity tasked with promoting health and safety messaging about COVID-19, on a national level.

Centriply

Learn how Centriply, a leading data-driven agency in the advanced TV space, leveraged PRIZM Premier to help a client identify the ideal audience segments to reach for a travel and hospitality multichannel campaign.

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