In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.
We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.
FEATURED MONTHLY BLOG ARTICLE
3 Ways AI is Transforming the Future of CTV
AI is transforming Connected TV (CTV) advertising by enabling smarter audience targeting, personalized creative optimization, and advanced multi-touch attribution—helping marketers reduce waste, improve engagement, and drive measurable results across the full campaign journey.
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Auto Dealerships Can Drive Sales with Audience Segmentation
The automotive market is growing post-pandemic, but challenges still lie ahead. Multichannel marketing and segmentation can allow automobile dealerships to be agile, innovative and customer-centric, increasing sales and ROI. This blog looks at specific auto industry challenges and tips for navigating.
Is it Time to Rethink Your TV Advertising Strategy?
Fast-growing digital channels such as Connected TV make it easier than ever to create a multichannel marketing strategy that maximizes your return on investment. Know more about how to identify the right Connect TV audiences, deliver powerful campaigns and accurately measure the true impact your Connected TV campaigns have on driving conversions and better ROI.
Understanding The Top Consumer Segments of the Mass Retail Titans
Retail sales are thriving, with 14.8% made online. Marketers must adapt to evolving preferences & enhance customer experience. Claritas' PRIZM segmentation provides targeted multichannel campaigns & insights. Offer more products, prioritize store aesthetics, and connect via mobile & social media. Use augmented reality for a seamless in-store experience. CTV/OTT ads will continue to play a role; invest in advanced technologies for optimal results.
Hold On To Depositors and Capture More
Even though bank failures are extremely rare, the 2008 financial crisis and recent news about Silicon Valley Bank and Signature Bank might have your customers or members worried about the stability of their deposits. What can you do to ease their concerns? In this blog we share our top tips, and give actionable steps you can take now.
Multichannel Approach: Interview with Claritas SVP Quinn Jalli
A well-executed multichannel campaign can significantly increase your brand awareness, increase your leads and data for future campaigns, and even improve customer good will. To dive deeper into this important topic, we interviewed SME Quinn Jalil, SVP with Claritas.
Beyond the Episode: Let’s Be “Upfront” About TV Advertising
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn the advantages and disadvantages of leveraging OTT, how to create a targeted TV media plan, new innovations in the industry, and how to measure against your campaign goals.
Beyond the Episode Identity Resolution: A Multibillion Dollar Industry
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn how accuracy and scalability impact marketing personalization efforts and how identity graphs make the digital world more representative of the physical world.
Beyond The Episode: Dispelling Senior Population Myths
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn which assumptions about the 55+ population hold some truth, and which ones hold your brand back from connecting with high-value senior audiences.
Beyond The Episode: Solving the Dilemma of Personalization vs. Privacy
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for how to stay on top of upcoming privacy rules and regulations, adopting a single compliance strategy across your organization and what smart steps consumers can take to gain more control over their data, plus what the implications are for marketers.
Beyond The Episode: Are You "Customer Centric" Enough?
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for how a segmentation analysis helped a utility company be a better provider to their built-in customer base, the KPIs that tell you if your marketing strategies are working, and what mistakes marketers are making when trying to be more customer centric.
Beyond The Episode: Why Hybrid Marketing Solutions Work
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for tips on how to engage with audiences across marketing channels, what it means to sell responsibly during a pandemic, and how to successfully work with a campaign execution partner.
Beyond The Episode: Financially Empower Your Financial Institution
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for insights into using 3rd party data while staying privacy compliant, how to support your customers and members in a pandemic, and why mining your website may increase your prospect pool by 90%.
Beyond The Episode: Multicultural Consumers
From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With nearly 40% of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out.
Do This One Thing, and You Could Increase Your Marketing ROI by 50%...
Successful marketing strategies require a robust media mix environment making it even more critical that marketers have the ability to accurately measure how their multichannel exposures are contributing to online and offline engagements and conversions, and it's easier than you think.
Beyond The Episode: Email Marketing Execution
Email marketing has become the backbone of modern marketing campaigns, especially in the age of coronavirus, and applying sound practices is critical. We explore email marketing best practices to see higher campaign results, even in these turbulent times.
Beyond The Episode: Podcast Marketing & Measurement
Podcasts are one of the most popular media going, and advertisers want to be a part of it, but the challenges of targeting, measurement and attribution often hold them back. Find out what didn’t make the Podcast Marketing & Measurement episode of The Why Behind The Buy podcast.