Claritas Premium Profiles (MRI Simmons) Fireside Chat

Join Claritas VP of Identify Products, Catherine Spisszak, as she unveils four brand new datasets for our segmentation systems. The Claritas Premium Profiles (MRI Simmons) consist of Connect, Cord, Podcasts, and Trending Topics.

– Connect enables more effective media planning and greater understanding of brand value across the entire media ecosystem. It combines reach and engagement measures covering traditional, digital, and mobile platforms.
– Cord provides motivations and drivers to cord behavior. It also shows how binge viewing plays a role in the shift from live viewing to streaming preferences.
– Podcast offers deeper analysis of engagement with podcast content, hosts, and ads and behaviors, as well as motivational drivers.
– Trending Topics examines psychographics and attitudes regarding current events and how these changing reactions might influence brand choices.

In this 20-minute fireside chat, Catherine talks about what marketers can do with demographic and behavioral data. She also explains why we decided to add these datasets to our roster, and what the methodology behind each one is. Finally, she explains what options are available for those who license the Claritas Premium Profiles (MRI Simmons).