Tech-Enabled PRIZM® Premier Retail Consumer Segments

To reach the best online retail shopper, it’s vital to know who they are, what they prioritize, what they buy, and how they buy. Using the most robust data on the American consumer, Claritas PRIZM® Premier identifies over 68 different household segments based on their actual behaviors, including their retail behaviors, allowing you to target your marketing with greater precision. In this infographic, we look at the retail behaviors of the two PRIZM® Premier segments with the highest household technology usage and the highest likelihood of shopping for retail online.