Retail-eCommerce Insight Sheet

According to eMarketer, online retail sales will reach 16.7% of total retail sales by the end of 2022. As the retail industry continues to embrace the digital ecosystem, it’s important that marketers have access to key consumer and shopping insights to develop the most effective strategies. In this new Claritas report, we provide a glimpse into the online shopping behaviors and preferences of some of the fastest-growing U.S. consumer segments.