Understand Gaming Audiences with Claritas PRIZM® Premier

There will be 179.6M monthly gamers in the US this year—meaning more than half of the US population will identify as a digital gamer by the end of 2022. Not only that, according to Statista, the video game industry reached a total US revenue of $60.4B in 2021, up from $56.06B recorded a year earlier, and is expected to increase by 1.1% in 2022. Although, growth is small for 2022, the gaming market revenue is still well-positioned for growth due to the incredibly lucrative Gaming Video Content (GVC) market which has become extremely popular in the last decade and has accounted for the bulk of industry revenue. To help marketers stay connected and in front of this audience, we put together an Infographic that highlights the Claritas PRIZM® Premier segment with the highest indices for gaming-related behaviors.