Get the market reports you need—area demographics, foot traffic, consumer spending, retail demand and business data—to build your business.

Identify the best location for a store or business, determine who your competitors are, understand who lives in a neighborhood and tailor your products and services to meet their needs.

The Claritas SPOTLIGHT platform powered by Environics Analytics, offers a full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modeling to solve business challenges. SPOTLIGHT helps marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.

Insights On Demand

Claritas SPOTLIGHT is a self-serve platform that enables you to find the reports you need for your area of interest based on your unique business opportunity. Run any of the available reports 24/7, through our web-based platform, in the office or the field.

Customizable Trade Area Definitions

Choose a location or create a trade area based on your area of interest. Enhance your analysis from a variety of trade area definitions such as drive-time, radii, custom polygons or standard geographic areas like ZIP Codes

Understanding Foot Traffic Data

Gain insights to the number of visitors and their demographics and psychographics profiles. What is the best month, day and time for my visitors to enhance product offerings or growth opportunities.

Start accessing the location reports you need, today

How it works

  • Create your account profile
  • Select your subscripton plan
  • Choose one or more report
  • Define your markets or trade area
  • Confirm your report details and purchase
  • View and download your report

Frequently Asked Questions

SPOTLIGHT allows you to run reports on a specific location or trade area. If you want to know more about the composition of those who live in a neighborhood, choose demographic and segmentation reports. If you want to forecast demand or estimate a growth opportunity, explore SPOTLIGHT’s Retail Market Power® Reports and Consumer Buying Power™ Reports. Alternatively, if you need to understand competitive activity or traffic patterns in an area, select the business and location reports. See reports

SPOTLIGHT offers two subscription plans to support your information needs. The Standard Subscription, our most popular plan, provides access to our commonly used reports and unlimited report usage. The Advanced Subscription offers everything in the Standard Subscription PLUS it gives you data for sub-geographies within your trade area. This is important so that you can identify neighborhoods that fit your customer criteria and maximize your opportunities. See plans

Yes, multi-year discounts are available. Please call the SPOTLIGHT account team at 888.981.0040 to discuss licensing options.

All prices are in USD. We accept all major credit cards including Visa, MasterCard and American Express.

SPOTLIGHT is a commercial platform for businesses. There is no charge to create an account and there are no hidden fees or maintenance charges. You only pay for the reports you choose – priced from $89 – $179. See reports

All SPOTLIGHT reports are priced in US dollars and based on US data sources. If you are a Canadian customer, please call 888.981.0040 to speak with one of our team members about setting up your account to access Canadian data.

We have documentation and videos to help you get started and answer questions. Visit our community site to watch videos on “How To Use” the SPOTLIGHT platform and read documentation on “Getting Started”.

Our data sources provide mobile movement data that is de-identified (removing any personally identifiable information to prevent re-identification), and received via permission-based, location-enabled apps.

No, this is a canned report and cannot be adjusted in any way.

You can purchase a single report by calling 888-981-0040 or www.claritas.com/spotlight-contactus/

Yes, you can profile visitors to your location as well as competitors to determine whether they are competing for the same shopper or appealing to different segments of the market.

Yes, there is a 5 million square foot limitation. One idea is to outline only the entrance of the location you are running the report for.

Yes, the MobileScapes database is built from mobile movement and can also be referred to as foot traffic data.

Start accessing the location reports you need, today