SiriusXM Satellite Radio Ads Rival Digital Channels
THE CHALLENGE
For years, marketers viewed satellite radio as a brand building channel, rather than a performance driver. As budgets shifted toward digital, advertisers demanded measurable proof that premium audio environments like SiriusXM could deliver meaningful business outcomes. The challenge was clear: can SiriusXM Satellite perform on par with national digital platforms in driving awareness, engagement, and conversions?
SOLUTION
To validate satellite’s impact to advertisers, SiriusXM Media partnered with Claritas to measure over 30 campaigns across multiple industries. Leveraging Claritas’ proprietary Identity Graph and attribution technology, we compared SiriusXM’s satellite radio performance against channels like digital display, video, OTT/CTV, podcasts, streaming audio, and direct mail.
By connecting exposure data to real-world consumer actions, Claritas provided a complete cross-channel performance view, proving high quality content can also be a high performing advertising environment.
THE CLARITAS EFFECT
22% lift in post-exposure actions compared to baseline
20-30% higher attribution vs. lower cost audio buys
80% of campaigns showed significant lift in conversions or app installs
INTELLIGENCE YOU CAN USE
Claritas was able to prove that SiriusXM is more than a reach channel, it’s a results driven medium. Advertisers using satellite radio achieve measurable ROI while engaging consumers in a trusted, clutter-free environment. Together, Claritas and SiriusXM help marketers connect with audiences and optimize performance across premium audio media.
