Claritas’ AI-Powered Advertising Personalization Presentation at the 2024 MMA | CEO & CMO Summit

Discover how AI is revolutionizing personalized advertising with real-time optimization of creative elements for better results. In this session, experts showcase how Dynamic Creative Optimization (DCO) tailors ads by analyzing features like visuals and audience data in real-time, continuously adapting to context. Highlights include Progressive’s success with a 197% increase in ad performance using AI. Learn how AI-driven tools enable brands to deliver adaptive, targeted campaigns, maximizing engagement and return on investment through the power of real-time data and personalization. To learn more about how Claritas can partner with you on your AI marketing needs, contact us.