Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.


Dispelling Senior Population Myths

Consumer groups of all shapes and sizes offer brands a chance to connect and convert them to paying customers, but if your marketing efforts are rooted in opinion-based stereotypes, you are destined to fail on both fronts. Rain the Growth Agency Senior Research Director, Ryan D’Ambrosio, joins The Marketing Insider to share facts and dispel myths about the senior population – consumers aged 55+, including their population size, spending power, digital behaviors, and even their attitudes around insurance.

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