In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.
We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.
FEATURED MONTHLY BLOG ARTICLE
Leave Archaic DCO behind. Say Hello to AIO
Dynamic Creative Optimization (DCO) once revolutionized advertising, but its high costs, manual processes, and inefficiencies make it outdated. With expenses nearing $1 million annually—including software fees, talent costs, and manual quality assurance—DCO’s reliance on human intervention limits scalability and innovation. AI Optimization (AIO) is the future. It eliminates monthly minimums, production fees, decision trees, and manual processes. Powered by machine learning, AIO optimizes content for every impression, outperforming DCO in tests. This shift empowers creative teams to innovate, media teams to focus on results, and businesses to maximize ROI.
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Increase College Enrollment Among Generation Z
Universities must adapt to Gen Z’s digital-first mindset to boost enrollment. This blog explores three key strategies—personalized engagement, AI-driven digital marketing, and authentic storytelling—that can help institutions connect with prospective students and drive meaningful enrollment growth.
Top 4 Travel Industry Concerns - and How AI Marketing Can Help
The travel industry faces quite a few challenges in the coming years - from sustainability to cybersecurity. This article explores the top four concerns currently shaping the travel landscape and illustrates how AI marketing can serve as a powerful tool.
Using AI Marketing to Accelerate 5G Technology Adoption
When applied to promoting 5G technology, AI can accelerate adoption by effectively communicating its advantages to the right audiences, at the right time, and in the right way. In this blog, we’ll explore how AI can be harnessed to market 5G technology and drive its widespread adoption.
Streamlining Travel Platform Marketing with AI… and More
In the competitive realm of travel marketing, success requires more than a catchy ad or a polished website. This article takes a look at leveraging audience segmentation, multichannel marketing, and artificial intelligence (AI), to connect with customers and attract new prospects within the travel platform market.
3 MYTHS & 4 TRUTHS ABOUT AI
3 MYTHS & 4 TRUTHS ABOUT AI With a vast amount of information coming out about artificial intelligence (AI) in recent years, it’s easy to get lost in what is factual and what is largely false. In this blog, we will dive into three common myths surrounding AI and reveal the actual truths behind them. […]
Embracing AI to Shape the Future Success of Banking
Financial institutions are navigating what can only be described as a transformative period. Thanks, in part, to AI, tech continues to advance at a breakneck pace, resulting in a major shift in consumer expectations. As we look ahead to the next couple of years, AI will only continue to gain momentum, staying relevant will be even more challenging, and banks and credit unions will have to invest resources into what’s new and what’s next in order to remain competitive.
3 Pillars of Financial Institution Success
With markets fluctuating daily, financial institutions have their work cut out for them. Inadequate strategic focus and lack of competitive data can thwart efforts to achieve three vital objectives: Growing, acquiring customers and delivering a powerful customer experience. This blog looks at best practices gleaned from thousands of client engagements that can provide a path forward.
Top Trends in Smart Home Technology ....and How to Lean-In and Improve Your Marketing
It is projected that over half of US consumers will adopt smart home technology by 2025. In this blog we explore how several key trends are shaping this dynamic technology landscape, each with its own set of implications and marketing challenges.
Capitalizing on the Electric Vehicle Market
As the automotive industry undergoes a significant transformation, businesses must adopt innovative marketing strategies to capitalize on the burgeoning EV and hybrid automobile market. Among these strategies, audience segmentation, multichannel marketing and AI emerge as indispensable tools.
Maximizing Spring Vacation Marketing Through Audience Segmentation
As a travel industry marketer how do you maximize your strategy for the spring travel season? This blog looks at three ways you can easily create a more robust spring vacation marketing strategy by leveraging an effective audience segmentation solution.
Rideshare Industry Marketing: Audience Segmentation, Multichannel Marketing & Measurement
In the fast-paced (and evolving) world of rideshare companies, success hinges on the ability to effectively reach and engage a diverse audience of both consumers and potential drivers. In this blog, we explore how rideshare companies can harness the power of data-driven audience segmentation, multichannel marketing and campaign measurement and attribution.
Hitting The Mark with Podcast Advertising
There are so many advertising channels for Financial Services marketers to take advantage of these days, but that means it can often be quite overwhelming trying to decide which mix is the right one for your institution. While it's almost always a good idea to focus on a multichannel strategy, there are a few individual channels that have found themselves providing enormous returns for advertisers in recent years, like podcasts.
Blog: Audience Segmentation - The Choice is Yours
Audience segmentation is a vital tool for any company looking to maximize the impact of its digital marketing efforts. You need to carefully assess your goals and audience characteristics to choose the segmentation approach that aligns with your needs and resources. Read this blog to learn more.
Holiday Season Tips for Travel Industry Marketers
The 2023 Holiday travel season is poised to be a booming one. But as a marketer within the travel industry, are you ready? What do you need for a truly successful marketing effort this season? This blog goes into more depth on defining your audience and other key strategies for optimizing travel success.
Turning "Trending" Insurance Industry Challenges Into New Opportunity
In this blog, a complementary resource to Claritas' 2023 Insurance Report, we further explore some of the top challenges faced by various insurance industry providers, and introduce practical solutions you can implement into your strategy, with the help of Claritas.
The Pandemic as a Technological Catalyst
Major events have often been the catalyst for technological advancement. COVID accelerated technology surrounding such things as remote work, grocery shopping, food service and even the Metaverse. This blog explores those changes and which one are here to stay.
Making Marketing Success A Reality For Your Organization: Our Top Tips
Being a successful marketer includes constantly taking learnings from your last campaign and applying them to your next one. We gathered several of our Sales leaders at Claritas together to get their top tips for making marketing success a reality for your organization.
Auto Dealerships Can Drive Sales with Audience Segmentation
The automotive market is growing post-pandemic, but challenges still lie ahead. Multichannel marketing and segmentation can allow automobile dealerships to be agile, innovative and customer-centric, increasing sales and ROI. This blog looks at specific auto industry challenges and tips for navigating.
Is it Time to Rethink Your TV Advertising Strategy?
Fast-growing digital channels such as Connected TV make it easier than ever to create a multichannel marketing strategy that maximizes your return on investment. Know more about how to identify the right Connect TV audiences, deliver powerful campaigns and accurately measure the true impact your Connected TV campaigns have on driving conversions and better ROI.