The Claritas Identity Graph reaches nearly 100% of US consumer households and ties together over 5 billion data points monthly to produce the highest-def portrait of each customer and prospect. It's the engine that makes our powerful solutions work so effectively.
- You’ll know more about who your customers and best prospects are, what devices they use, and how they use them.
- You’ll know more about where each customer and prospect engages, so you can reach them with a consistent message when and where they are most likely to interact with it.
- You’ll be able attribute exposure to conversions, so you’ll know what’s working, what isn’t and how to optimize each to improve your ROI.
The Highest Def Profile of the Consumer
The Claritas Identity Graph Advantage
Know More About Your Audiences
The Claritas Identity Graph can connect over 255 million consumers to over 600 million devices and build high-def profiles of who you should engage with and the best ways to do it.
Highest Accuracy, Largest Scale
Our graph is owned and managed 100% in-house. With 5 billion data feeds monthly, we’re continually refreshing our data and linkages so that they are the most accurate in the industry and cover nearly 100% of US households.
Engage More Efficiently
Don’t waste money putting marketing where it won’t be seen or have an impact. The Claritas Identity Graph will help you put the right message in front of the right person on the right channel at the right time.
Privacy is a Priority
Claritas uses a proprietary process for collecting, analyzing and making actionable insights that meet or exceed industry privacy requirements. We also work closely with other industry leaders developing guidelines that aid in defining CCPA compliance.
Claritas Identity Graph Delivers 94% Reduction in Cost-Per-Acquisition for Co-branded Credit Card Campaign
Claritas was tapped to accurately attribute media exposure to both online and in-store card applications for a large Midwest bank and sporting goods retailer. Primary objective was to determine how effective digital campaigns were in driving conversion.Read More
Claritas Identity Graph Helps Fitness Equipment Company Accurately Measure Performance of Direct Mail Efforts in Driving Conversions
Through Claritas’ ability to track digital behaviors of consumers following digital campaigns and attributing conversions back to those consumers’ devices, then analyzing against those who also were recipients of a direct mail campaign, the equipment company was able to truly evaluate the effectiveness of their direct mail efforts.Read More
The right identity graph technology accurately links customer identities and behaviors to purchases. It enables marketers with the intelligence to understand who their best customers are as well as how and why they purchase.Read More