Claritas Identity Graph

Unrivaled accuracy. Unmatched scale. Privacy at its core. The Claritas Identity Graph uses transformative technology and superior data science to connect your customers’ and prospects’ real world data to their devices and digital behavior with more accuracy and scale than anyone in the industry.

The Claritas Identity Graph reaches nearly 100% of US consumer households and ties together over 40 billion data points monthly to produce the highest-def portrait of each customer and prospect. It's the engine that makes our powerful solutions work so effectively.

The Claritas Identity Graph is the only graph technology in the market leveraged to more accurately and effectively help marketers across all critical areas of the marketing spectrum from identifying and building the right audiences…to delivering marketing campaigns across the most effective channels…to measuring the true impact audiences and channels have on driving ROI.

  • You’ll know more about who your customers and best prospects are, what devices they use, and how they use them.
  • You’ll know more about where each customer and prospect engages, so you can reach them with a consistent message when and where they are most likely to interact with it.
  • You’ll be able attribute exposure to conversions, so you’ll know what’s working, what isn’t and how to optimize each to improve your ROI.

The Highest Def Profile of the Consumer

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Claritas + AI

As a trailblazer in understanding the American consumer, Claritas is also leveraging the integration of patented and advanced AI into our infrastructure, machine learning methodologies and the Claritas Identity Graph to enhance the accuracy, speed, ease of use and scale of our full suite of solutions. We call our revolutionary AI engine Clair. She’s our ever-evolving brain, tirelessly analyzing mountains of data to unveil the intricate tapestry of the American consumer.

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The Claritas Identity Graph Advantage

Know More About Your Audiences

Our world-class graph reaches 100% of US households across 1.2+ billion devices to gain a proprietary understanding of physical people, places and behaviors.

Highest Accuracy, Largest Scale

Our graph is owned and managed 100% in-house and built on both deterministic and probabilistic observations of consumers where they live & work as well as the devices and levels of authentication they use when accessing the digital ecosystem. We’re continually refreshing our data and linkages so that they are the most accurate in the industry and cover nearly 100% of US households.

Linkages That Provide a Comprehensive View of the Consumer

The Identity Graph leverages privacy-compliant methods to link IP addresses, emails (hashed emails, UID2.0), physical addresses, and mobile IDs to information on demographics, financial status, media and technology usage, buying behavior and more.

Trusted Validation for Accurate Measurement

A key differentiator for our accurate, proprietary, privacy-durable and multi-environment identity graph is our validation methodology. This ensures accurate attribution across media types and offline/online channels, while insulated from privacy changes like the deprecation of 3rd party cookies and suppression of IDFA.

Privacy is a Priority

Claritas uses a proprietary process for collecting, analyzing and making actionable insights that meet or exceed industry privacy requirements. We also work closely with other industry leaders developing guidelines that aid in defining CCPA compliance.

Invalid Traffic Filter

Our proprietary invalid traffic filter methodology helps ensure ads are being delivered to the right people and the appropriate actions are taken as a result.

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