Engaging the Influential Hispanic Market in 2021 and Beyond

Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month. In honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report.

On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us. He talks facts and figures to help marketers effectively engage the fast-growing Hispanic population. From their behaviors and preferences to their spending habits and more, Ron shares unique data, not readily available elsewhere. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford. He also gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research.

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