Author: Barb Sheehan

Hotels and resorts are constantly seeking innovative ways to identify, reach and engage with their target audience. One of the most effective tools in their arsenal is the use of an identity graph. This blog explores why.

It is projected that over half of US consumers will adopt smart home technology by 2025. In this blog we explore how several key trends are shaping this dynamic technology landscape, each with its own set of implications and marketing challenges.

As the automotive industry undergoes a significant transformation, businesses must adopt innovative marketing strategies to capitalize on the burgeoning EV and hybrid automobile market. Among these strategies, audience segmentation, multichannel marketing and AI emerge as indispensable tools.

As 5G continues to roll out globally, it presents unparalleled opportunities for businesses to connect with their audience in innovative ways. This blog looks at 5G from the basics to strategies for marketing success in this burgeoning market.

As a travel industry marketer how do you maximize your strategy for the spring travel season? This blog looks at three ways you can easily create a more robust spring vacation marketing strategy by leveraging an effective audience segmentation solution.

In the fast-paced (and evolving) world of rideshare companies, success hinges on the ability to effectively reach and engage a diverse audience of both consumers and potential drivers. In this blog, we explore how rideshare companies can harness the power of data-driven audience segmentation, multichannel marketing and campaign measurement and attribution.

Audience segmentation is a vital tool for any company looking to maximize the impact of its digital marketing efforts.  You need to carefully assess your goals and audience characteristics to choose the segmentation approach that aligns with your needs and resources. Read this blog to learn more.

The 2023 Holiday travel season is poised to be a booming one. But as a marketer within the travel industry, are you ready? What do you need for a truly successful marketing effort this season? This blog goes into more depth on defining your audience and other key strategies for optimizing travel success.

Major events have often been the catalyst for technological advancement. COVID accelerated technology surrounding such things as remote work, grocery shopping, food service and even the Metaverse. This blog explores those changes and which one are here to stay.

The automotive market is growing post-pandemic, but challenges still lie ahead. Multichannel marketing and segmentation can allow automobile dealerships to be agile, innovative and customer-centric, increasing sales and ROI. This blog looks at specific auto industry challenges and tips for navigating.

A well-executed multichannel campaign can significantly increase your brand awareness, increase your leads and data for future campaigns, and even improve customer good will.  To dive deeper into this important topic, we interviewed SME Quinn Jalil, SVP with Claritas.

Multichannel marketing is not simply about advertising and marketing within a variety of channels. It’s about reaching your customers when, where and how they want to interact with your brand or your client’s brand. So where do you start?