How Retailers Can Use AI to Exceed Their Holiday Online Sales Projections
As eCommerce continues to grow, AI is emerging as a critical tool for retailers looking to exceed the projected 8% holiday surge in online sales. By leveraging AI optimization tools like Claritas' AI Personalization, marketers can dynamically adjust campaigns in real-time, maximizing engagement and ROI. This approach not only enhances holiday season performance but also helps retailers optimize strategies year-round for other key shopping periods like Labor Day and Fourth of July.
Understanding The Top Consumer Segments of the Mass Retail Titans
Retail sales are thriving, with 14.8% made online. Marketers must adapt to evolving preferences & enhance customer experience. Claritas' PRIZM segmentation provides targeted multichannel campaigns & insights. Offer more products, prioritize store aesthetics, and connect via mobile & social media. Use augmented reality for a seamless in-store experience. CTV/OTT ads will continue to play a role; invest in advanced technologies for optimal results.