From Customer Repellent To Lead Magnet

80% of the U.S. population uses email at least once a month. For marketers looking to acquire new customers, this channel has the potential to be one of the most successful. That is, if you’re taking a smart and considered approach to go from customer repellent to lead magnet.

On this month’s episode of The Marketing Insider | A Claritas Podcast, Claritas’ VP of New Business Development, David McPhillips, joins host Monique Ruiz. He shares tips on executing successful acquisition email campaigns. From how they differ from CRM campaigns to the success metrics you can expect to see in return and more, by the end of the episode you’ll feel more confident in your acquisition email campaign approach. Plus, you’ll know what to look for if you choose a partner to help execute on your behalf. This episode is in support of Claritas’ whitepaper, Ten Tips for Acquisition Email Success. Access your copy, here.

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