Why Hybrid Marketing Solutions Work

Summer is just around the corner. That means retailers across the country are planning their holiday campaigns, real estate and construction are hitting peak season, the auto industry is prepping for the fall rush of sales, and the healthcare sector is busy with vaccine rollouts. Without a good handle on multichannel marketing campaign execution, it’s easy to flounder in this make-or-break season. This month on the podcast we share why hybrid marketing solutions work. We also cover juggling constant communication with existing customers and prospecting to new potential customers.

Claritas Project Manager and client favorite, Maria Papadimas, and VCU Health’s Strategy and Marketing Manager, Keith Kaufelt, join us on this episode of The Marketing Insider | A Claritas Podcast to share best practices for multichannel marketing campaigns. Plus, they discuss the purpose of various marketing channels and if you really need a campaign execution partner.

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