What channels are working best? Did human eyes see your message or was it a bot? What series of engagements drive the most conversions? Instead of pulling an all-nighter gathering data from hundreds of UIs trying to answer these questions, let Claritas do it for you.
Our multichannel measurement and attribution solutions go beyond “cross device” analysis. We unify devices, conversion environments and precise measurement indicators to truly analyze the effectiveness of your media.
Our cross-device and cross-environment attribution integrates impressions across digital display, OTT/CTV, streaming audio, podcast, direct mail, mobile and out-of-home. Conversions are captured across most advertiser websites (site visits, form submissions, online purchases, etc.), in-store traffic, offline sales (credit card purchasing and CPG shopper card data), in-app purchases and OTT/CTV viewing data. You’ll have an accurate and transparent analysis showing which channels are most effective at converting so you can track and react in near-real time.
Most importantly, you’ll have the insight you need to improve performance so that every marketing dollar you spend is well spent.
Multichannel Measurement Solutions
Our advanced analytics provide a wide range of in-depth reporting on marketing efforts including Podcast Measurement. Some of the most widely used reports include:
Know if you’re getting what you paid for. Our detailed methodology provides campaign metrics including reach, frequency, real impressions vs. fraudulent bots, clicks and engagements by audience and across 8 channels including digital, TV, direct mail, out-of-home, and podcasts.
Know more about when, how, and if various marketing channels are moving your audiences to conversion from the first touch to last, including CPG and Credit & Debit card purchases.
Our proprietary Lift Analysis provides unequalled insight into how individual audiences, as well as online and offline channels, are impacting your ROI.
With Podcasting advertising growing to an estimated $1 Billion in revenue in 2020, marketers are continuing to shift budget to this emerging channel but struggle with understanding how they can measure ROI on that investment. Claritas is the industry-leader in podcasting measurement and has helped marketers measure the effectiveness of the channel in the consumer’s purchasing journey. Using a unique methodology, we can help you attribute online and offline conversions to podcast campaigns, enabling you to truly understand how the podcasting channel is performing on its own, or as part of multichannel media mix.learn more
The Claritas Advantage
By leveraging our analytic technology, you’ll have the ability to accurately tie online and offline exposures across 8+ channels to both online or offline conversions, including CPG and Credit & Debit card purchases. You’ll know how specific channels and devices are influencing consumers from first exposure to the final purchase.
Know What’s Really Impacting ROI
By measuring against a control group, our proprietary Lift Analysis helps you know more about how individual audiences, as well as online and offline channels are impacting ROI.
Easy Access to Reporting
Get critical campaign reports including campaign Delivery and Attribution quickly and easily. Reports are completely customizable and are accessible through our dashboard. They can also be emailed to you as often as you like.
Detecting fraudulent web activity is at the core of accurate campaign tracking and attribution.
Outdoor Media Company Now Capable of Accurately Measuring Impact of Out-of-home Advertising Exposures on Online and Offline Conversions
Wrapify partnered with Claritas to track and attribute auto-wrap advertising impressions to online conversions, so their clients could evaluate campaign performance. Claritas’ proprietary lift analysis provided transparency into overall lift in revenue generated from the channel.Read More
Special edition blog on how to effectively measure campaign performance to drive critical optimization strategies.Read More
New Study Finds That Podcast Advertising Campaigns Resulted in an Average 10 Times Lift Relative to Print, Digital and TV
In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty of accurately measuring its effectiveness in influencing consumer behavior.Read More
Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. In this episode of The Why Behind The Buy, Monique talks with Wrapify’s CEO James Heller about measuring out-of-home (OOH) advertising conversion rates, as well as with Claritas’ Jeff Bickel about how to make MTA work best for your business.Read More