The Challenges of Multichannel Marketing
Marketers today have an abundance of both online and offline marketing channels available to them. How do you know which will yield the most success for your brand? Effective campaigns are built using an integrated approach, including a comprehensive multichannel strategy.
To better understand the value of segmentation, we examined 3 of the 68 different syndicated audiences outlined within industry leading Claritas PRIZM® Premier. For diverse representation, we chose a wealthier, suburban segment; a rural, family segment; and an urban, multicultural audience. Within this unique infographic, we show insights into some of the channels that each group is most influenced by.