Keeping Up with the Credit Behaviors of Consumers

There’s no question that credit cards, loans, and other borrowing methods are a way of life for consumers. In fact, according to Forbes, 84% of U.S. adults had a credit card in 2021. Furthermore, with the Federal Reserve Bank of New York reporting that Americans’ total credit card balance was $986 billion in Q4 of 2022, financial institutions face the tough task of understanding the credit behaviors of consumers, including which consumers can afford their debts, which need educational tools to help improve their financial wellness, and which channels are best for finding and converting new opportunities in a down economy.

In this infographic, we examine the credit card behaviors of households in the Charlotte, St. Louis, and Portland DMAs through the lens of Claritas P$YCLE® Premier, segmentation built for financial marketers. P$YCLE® Premier categorizes each household in the U.S. into one of 60 segments. Each segment is then further defined by comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors and media preferences.

To learn more about the credit and other banking behaviors of consumers in your footprint of service, including which channels to use to deliver multichannel campaigns, visit

What do we showcase in this infographic?

– General stats on the credit behaviors of consumers across the U.S.
– Top ranking household segments that pay off their credit card balance in full each month
– Segments that pay the minimum amount due on their credit card statement each month
– Which credit cards are used most often, plus the segments that rank highest for using those cards
– Segment descriptors, including where households invest their money and how tech savvy they are
– Pro tips on how to turn our data into action
– Data interpretations, for the methodology behind the insights
– Additional ways Claritas can help you financial institution succeed
– Links to resources where you can glean information on consumer banking behaviors for free!

Download Infographic

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