More Efficient Performance for CTV Campaigns

BACKGROUND

One of the industry’s largest automotive manufacturers worked with Claritas to drive more efficient engagement with their website and shopping tools. A primary objective was to also understand how Claritas-developed audiences compared to In-market audiences. ​

SOLUTION

The client worked with Claritas to identify the key demographics and behaviors of in-market auto consumers to create target audience groups​. The target groups included detailed segment descriptions and thousands of data points describing buyers, which resulted in them being 2x more efficient at predicting buyers of the brand. ​

Next, we executed a 14MM impression CTV ad campaign and compared the performance benefit of Claritas Audiences to In-Market Audiences.​ As part of this campaign, :15 and :30-second-long CTV ad placements were delivered via: ​

•  Pubmatic​

•  Roku

•  Samba TV​

•  Samsung​

•  And more

Finally, we tracked and measured the impact of the campaign using industry-leading attribution and incremental lift methodologies.​ The analysis showed the Claritas audiences outperformed In-Market audiences across all tracked events.​

THE CLARITAS EFFECT

Claritas Audiences vs. In-Market Audiences

+10% overall lift for CTV campaigns

3X lift in site visits

3X lift in shopping tool usage

3X lift in visits to model pages