Geofencing To Identify & Retarget In-market Prospects
THE CHALLENGE
MNI Targeted Media (MNI) agency had an auto repair client who wanted to identify competitor store locations within a 10-mile radius of their franchise locations and create an advanced mobile geofencing campaign targeting consumers who are most likely in-market for auto repair services.
HOW WE DID IT
Using the Claritas 360 platform, MNI was able to create proprietary analysis areas using specific radii around their client’s multiple repair locations. Using Claritas Business-Facts® data, they analyzed competitor businesses by NAICS code and created location reports for all competitors within the set radius by business size, revenue, etc., and most importantly, addresses, for use in their geofencing campaign.
Nicole Curry, Sales Development Associate at MNI Targeted Media says, “What would have taken days with Google Maps was done in mere minutes using Claritas 360 platform and Business-Facts®.”
As a result, MNI was able to identify and geofence 2,541 competitor locations for a retargeting campaign resulting in three million impressions and a 15% click-through rate to drive net new sales for the auto repair client.
Knowing more about how to easily pinpoint their markets and analyze their client’s competitors to create a successful geofencing campaign, MNI now has the framework to help their auto repair client expand the campaign for deployment into six other markets.
THE CLARITAS EFFECT
2,541 competitor locations geofenced for campaign deployment
3 Million impressions
15% click through rate
INTELLIGENCE YOU CAN USE
Knowing more about how to easily pinpoint their markets and analyze their client’s competitors to create a successful geofencing campaign, MNI now has the framework to help their auto repair client expand the campaign for deployment into six other markets. Melissa McGrath, Director of Marketing Strategy & Insights at MNI Targeted Media had this to say: “Claritas 360 has allowed us to influence strategy for multiple accounts and win more business. Our account team at Claritas has been nothing short of responsive and helpful, always providing us with guidance on the best ways to leverage data to close sales.”