Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.

FEATURED MONTHLY BLOG ARTICLE

Is the Hispanic Market the Future of Retail?

At Claritas, we’ve seen firsthand how Hispanic audiences are reshaping market opportunities. Our Probando Tu Idea (Testing Your Idea) program was designed precisely for companies looking to test new product concepts (popular in their home countries within Mexico, Central and South America) with U.S. Hispanic consumers before a major launch.

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Beyond The Episode: Email Marketing Execution
Email marketing has become the backbone of modern marketing campaigns, especially in the age of coronavirus, and applying sound practices is critical. We explore email marketing best practices to see higher campaign results, even in these turbulent times.
Beyond The Episode: Podcast Marketing & Measurement
Podcasts are one of the most popular media going, and advertisers want to be a part of it, but the challenges of targeting, measurement and attribution often hold them back. Find out what didn’t make the Podcast Marketing & Measurement episode of The Why Behind The Buy podcast.
Beyond The Episode: The Black Consumer Market
It’s one of the largest demographic groups in the United States, with a trillion-dollar spending power, yet it’s typically underserved and misunderstood. Find out what didn’t make The Black Consumer Market episode of The Why Behind The Buy podcast.
Identity Graphs: The Antidote to Spray-and-Pray Marketing
Identity graphs are the engines that drive powerful multichannel campaign by connecting consumers to their preferred channels and devices.
Want to Grow Sales While also Slashing Your Acquisition Costs? Here’s How…
An intelligent identity graph doesn’t just help you identify your best customer – it helps you make the right connections, so you can more effectively engage that customer and drive sales. Read more about what it is and how it can help you.
Claritas Methodology Guards Against Retirement of 3rd-Party Cookies
On January 12, 2020 Google announced a two-year plan that will make cookies obsolete on its Chrome web browser. While giving more control to the individual, it creates challenges for some companies in the advertising industry that offer identity resolution, audience targeting, and advertising effectiveness.
Looking for a Fast Way to Find 300,000 New Leads?
See how Claritas helped Metro by T-Mobile identify 300,000 new leads from previously unidentifiable traffic on their website in one month.
Blog Series: Three Keys to Maximizing ROI in Your Marketing Campaigns - #1 Identify
Part one of our special blog series talks about how we can help you identify your best customers – both today and in the future
Blog Series: Three Keys to Maximizing ROI in Your Marketing Campaigns - #2 Deliver
Special edition blog on how to turn identity graph data into a campaign that delivers the right message to your best customers
Blog Series: Three Steps to Maximizing ROI in Your Marketing Campaigns - #3 Optimize
Special edition blog on how to effectively measure campaign performance to drive critical optimization strategies
How Claritas’ Digital Analytics are Revolutionizing Outdoor Advertising
A look at new analytics tools that allow out-of-home (OOH) advertising providers to precisely measure conversion rates for their clients
Are You Ignoring Your Most Profitable Customers? (Follow these 4 steps and find out…)
Turn anonymous visitors to your website into known visitors. Understand their purchasing behaviors, then segment them so that you can retarget the best ones and grow revenue.
Can Your Identity Graph Do This?
See why we believe a truly robust identity graph not only gives you a unified view of your customer’s identity, it also gives you the ability to track the customer’s buying journey at every single touchpoint.
Five Omnichannel Marketing Secrets Your Competitors Won’t Tell You
Tips for adapting your marketing to understand a customer’s optimal path to purchase so you can calculate an accurate ROI for your campaigns
It’s Not Your Grandfather’s Data: Why Data Appending is the Unsung Hero in Effective Marketing
Getting the insights you need to customize your engagements with each unique customer requires connecting the dots with the right data
Is Fair Lending Fear Holding Your Marketing Back?
The simple way hundreds of financial institutions across the country are staying regulatory compliant while reaching their best prospects with tailored offer

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