How Retailers Can Use AI to Exceed Their Holiday Online Sales Projections
As eCommerce continues to grow, AI is emerging as a critical tool for retailers looking to exceed the projected 8% holiday surge in online sales. By leveraging AI optimization tools like Claritas' AI Personalization, marketers can dynamically adjust campaigns in real-time, maximizing engagement and ROI. This approach not only enhances holiday season performance but also helps retailers optimize strategies year-round for other key shopping periods like Labor Day and Fourth of July.
How to Incorporate Fast-Growing Channels into Your Media Mix: A Look at Connected TV Advertising
Fast-growing digital channels such as Connected TV make it easier than ever to create a multichannel marketing strategy that maximizes your return on investment. Know more about how to identify the right Connect TV audiences, deliver powerful campaigns and accurately measure the true impact your Connected TV campaigns have on driving conversions and better ROI.
Understanding The Top Consumer Segments of the Mass Retail Titans
Retail sales are thriving, with 14.8% made online. Marketers must adapt to evolving preferences & enhance customer experience. Claritas' PRIZM segmentation provides targeted multichannel campaigns & insights. Offer more products, prioritize store aesthetics, and connect via mobile & social media. Use augmented reality for a seamless in-store experience. CTV/OTT ads will continue to play a role; invest in advanced technologies for optimal results.
Want Accurate Marketing Measurement? Why You Need a 3rd Party Partner with Transparency You Can Trust
Today’s consumer has more purchasing options and channels than ever before. Understanding how these options influence and impact decision-making and ultimately conversion behavior is not only important, but critical for marketers.
The right partner should help you identify what’s working, and improve what isn’t
Measuring ROI is one of the biggest challenges a marketer faces today. Less than 30% of marketers today are highly confident they can measure ROI, yet according to HubSpot, marketers that measure ROI are 1.6 times more likely to get higher budgets. Selecting the right partner based on expertise and the ability to provide customized solutions that account for all measurement nuances is paramount.
Why There’s Never Been a Better Time to Launch an Acquisition Email Campaign
Integrating email into your multichannel marketing and measuring its effectiveness accurately is now easier than ever before. Through years of experience across a variety of industry verticals, see how marketers just like you have achieved tremendous ROI.
Do This One Thing, and You Could Increase Your Marketing ROI by 50%…
Successful marketing strategies require a robust media mix environment making it even more critical that marketers have the ability to accurately measure how their multichannel exposures are contributing to online and offline engagements and conversions, and it's easier than you think.
Don’t get to any inbox, get to the right inbox
Email marketing has become the backbone of modern marketing campaigns, especially in the age of coronavirus, and applying sound practices is critical. We explore email marketing best practices to see higher campaign results, even in these turbulent times.
Podcast ad revenue expected to hit $1B in 2021
Podcasts are one of the most popular media going, and advertisers want to be a part of it, but the challenges of targeting, measurement and attribution often hold them back. Find out what didn’t make the Podcast Marketing & Measurement episode of The Why Behind The Buy podcast.
Guarding Against Retirement of 3rd Party Cookies
On January 12, 2020 Google announced a two-year plan that will make cookies obsolete on its Chrome web browser. While giving more control to the individual, it creates challenges for some companies in the advertising industry that offer identity resolution, audience targeting, and advertising effectiveness.